Social media is here to stay. In 2015, 73 percent of U.S. Americans had a social networking profiles, representing a six percent growth compared to the previous year according to Statista. Social media is a way of life all over the globe. Some of the most popular social media apps such as, Tumblr, Instagram, and twitter are really great for getting awareness for your brand as well. With Social Media Marketing, platforms such as Facebook, Instagram, Pinterest and Twitter allows you to get in front of a very large audience, being that everyone around the world now lives off of social media.
Below I’ve listed my easy 5 step process for developing a strategy for social media marketing.
Social Media Marketing Strategy Tips:
If you’re not using social presence online to grow your business you are missing out, as an entrepreneur or small business owner. By 2018, the global social network audience will total 2.55 billion, – according to Emarketer.
1. Social networking apps : Identify your goals What is the positive outcome or end goal that you want to achieve? You may want to become internet famous, you may want to get speaking gigs, you may want to promote a book or training program or you may just want more customers. Understanding where you want to go and how you’re going to get there will help you devise the best plan and route you should take.
2. Get Brand Clarity
Get clear on your brand before you put it out there. Once you are able to clearly articulate the answers to these questions, you can communicate this on social media or in front of anyone. You must be able to clearly and succinctly say in one sentence what you’re all about and describe your business model in a way that makes sense.
3.Social Media Manager : Master the Art of Pull Marketing
Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or create a survey, poll, or contest you can get targeted leads using social media advertising and messaging. The key is crafting messages that your target market will respond to.
Pull marketing is about client attraction. Your goal is to have ideal prospects able to clearly see themselves in your business model.
4. Social Media Networking : Connect and Build Relationships
You must truly connect, engage and converse with people on social media before they begin trusting you. One of the best ways to engage with people is by using groups inside of social media platforms like Facebook, Google+ and LinkedIn. On social sites like Instagram and Pinterest, you have to use hashtags.
Whatever platform you’re on, make certain to showcase what is unique about you. You must be able to clearly articulate your unique sales proposition. They reduce your product or services to price when people do not understand what is different about you.
Another great way to build relationships with people on social media is to follow, comment and share their content. On every social media platform, there is an opportunity to provide feedback by sharing, clicking a button or commenting to like the message. When you show up on that person’s social media page, they are sure to notice you, sooner or later.
5. Create an Action Plan and Content Marketing Calendar
Here are some great tips for posting on social media for businesses. For every industry, there are people looking for answers to specific problems. You must create messages for every problem that the people in your target market has. Social media gives you a unique opportunity to communicate frequently with your target market on a wide variety of topics.
As you can see, using social media as a method to grow your business requires you to go back to the basics and understand marketing 101. You will have a better handle on how to incorporate social media to grow your business once you complete each of the steps above.
Powerful Social Media Trends :
Using social media can be overwhelming. How are you going to mix social media in with your overall marketing strategy? According to the new 87 studies performed on social media marketing, this approach from companies to customers called B2C or Business to Community has grown and reached 65% of customer engagement but has potential to grow to 90% in the next 5 years. 60% of people use 3 or more digital forms of research product comparison, prices, and information about intended purchases, being 74% of those done via social media sites like Facebook or simply redirected from one of these sites leading to even direct interactions with retailers about offers posted. Around 81% Americans have one to three profiles on a social media site being 55% of them aged between 45-55 and having at least one profile.
When it comes to Social Media Marketing, there are many benefits. Whether its for a small business or a large business.
Why is social media marketing important for a business?
Social media plays a big part in today’s society. About everyone is on it. This allows small or large businesses to get their product or services in front of a very large audience.
More Than Social Media Marketing: Search Engine Optimization (SEO) facts.
The service is very appealing to professionals and business networks because of the exclusivity and integration of services. It is convenient to have a spare Google+ account for any Social Media Marketer because it’s potential functionality and because no source is too much or too little in marketing.
46% of all searches are for information about services or products. 66% of new customers use search and online research to find local businesses. 93% of online experiences begin with a search engine.
If you want Social Media Marketing, call JMar Media Group at (209) 210-4300 or visit us at www.jmarmedia.com. Let JMar Media Group service all your website needs.